Comparison
SEO Stuff vs Profound
Profound is an answer-engine optimization platform for enterprises and large agencies. It tracks how a brand appears across up to nine AI engines (ChatGPT, Perplexity, Google AI Mode and AI Overviews, Gemini, Copilot, Claude, DeepSeek, Exa) every day, shows which sources the engines cite, estimates prompt volumes, and runs AI agents against the findings. Pricing is custom and starts with a demo; there is a free 7-day trial with 50 prompts on three engines.
SEO Stuff is a different kind of purchase. Instead of a dashboard your team acts on, it is the team: for $999 once, we audit your visibility in Google and the AI assistants, write 10 pages of content in the shapes the assistants quote, secure 3 DR50+ placements on sites they already cite, and show you the before and after on your own dashboard. If you want it kept up afterwards, the same team runs Rightcited.
Pick SEO Stuff if
- You want to be cited, and nobody on your team has time to turn a report into pages and placements
- You want a fixed price and a delivery date, not an enterprise contract
- You are a small or mid-sized business, a startup or a solo founder
- You want to see where you stand first, for free
Pick Profound if
- You are an enterprise brand or a large agency with a team that will work the data daily
- You need nine engines tracked every day, prompt volume estimates and agent automation
- You need SSO, SOC 2, API access and dedicated support
- You already produce content and placements in-house and want measurement
Side by side
What each one gives you, in the same words. The Profound column comes from its own pricing page; the date it was checked is at the bottom.
What Profound does well
Measurement at scale. If you are a brand that gets mentioned thousands of times a day across AI engines, Profound is built to watch all of it: daily checks across nine engines, citation sources you can go after, sentiment, prompt volume estimates from a very large prompt index, analytics on which AI agents crawl your site, and automation on top. For an enterprise team with analysts and content people ready to act, that is a real advantage, and the enterprise features (SSO, SOC 2, dedicated support) are what those buyers require.
It is also honest about its audience. The pricing page lists a free trial and an enterprise tier with custom pricing, and the customer list is large brands and agencies.
What SEO Stuff does instead
The thing a dashboard cannot: change the answer. AI assistants cite a brand when there are pages written in the shapes they lift (direct answers, honest comparisons, plain pricing, FAQs in the buyer's words) and when sites they already trust point at it. The Done-For-You Package produces both. Our team audits where you stand, writes the 10 pages, publishes them, secures the 3 DR50+ placements, and your dashboard shows the baseline (twenty real buyer questions asked of ChatGPT, Gemini, Perplexity and Claude on day one) and each delivery as it lands.
It costs $999 once. That is less than most teams spend on the first month of an enterprise tracking contract, and at the end of it something exists on the web that did not before.
If you want it kept up
Measuring and doing are not either/or. Rightcited, from the same team as SEO Stuff, checks 50 buyer questions every week across ChatGPT, Claude, Gemini and Perplexity, fixes what the assistants get wrong at the source, and reports it on a live dashboard, for $499 a month with no contract. Many clients run the package first, so there is something to measure, and keep it up from there.
A year, in dollars
What a year costs:
Profound's plans and features checked October 7, 2026 on tryprofound.com/pricing, which lists a free trial and a custom-priced Enterprise tier and no dollar amounts; we have not quoted a price for it for that reason.
Questions people ask
Is SEO Stuff a Profound alternative?
For the outcome, yes: both exist to get a brand into AI answers. For the product, no: Profound is tracking software for enterprises, SEO Stuff is a done-for-you service for businesses that want the pages and placements produced for them. Rightcited, from the same team, is the closer match if ongoing checks and fixes are what you need.
Does the Done-For-You Package include tracking?
It includes a baseline on day one (twenty buyer questions asked of ChatGPT, Gemini, Perplexity and Claude, with the full answers) and a dashboard that shows each delivery. Ongoing weekly checks and fixes are what Rightcited is for.
Can I use Profound and SEO Stuff together?
Yes, and enterprise teams do: Profound to measure, SEO Stuff to produce the content and placements the measurements call for.
How much does Profound cost?
Profound does not publish prices. Its pricing page lists a free 7-day trial and an Enterprise tier with custom pricing quoted after a demo. SEO Stuff's package is $999 once.
What if I just want to know where I stand?
Ask for the free SEO + AI search audit. Our team reviews your site by hand and sends a report within 48 hours covering your visibility in AI search and the gaps against the top sites in your category.
Three ways to start
See where you stand
A free, manual SEO + AI search audit of your site, with a report within 48 hours. No credit card, no sales call.
Get the free auditHave it done
The Done-For-You Package: audit, 10 pages of content, 3 DR50+ placements, dashboard. $999 once, delivered in 21 business days.
See the packageDo the research yourself
Keywords Explorer, bulk metrics and Backlinks Explorer on credits you buy once: 400 for $49, 3,000 for $99.
Try the Keywords ExplorerSources
- Profound pricing, checked October 7, 2026
- SEO Stuff Done-For-You Package, checked October 7, 2026
- Rightcited, checked October 7, 2026
Profound is a trademark of its owner; SEO Stuff is not affiliated with it. Competitor facts come from its public pages on the date shown and may have changed since.