Profound vs AirOps vs SEO Stuff

Measurement. Profound covers more answer engines than anyone else on this page, nine on the Enterprise plan including DeepSeek and Exa, and it adds the two things the cheaper trackers do not: Prompt Volumes, a modelled estimate of how often a prompt is asked, and Agent Analytics, which shows which AI crawlers visit which pages. If your job is to report AI visibility to a leadership team every week across several markets, it is the most complete instrument here.

It also behaves like enterprise software, with unlimited seats, SSO, a data API, all-time history and a support SLA, which matters when five people in three departments need the same numbers.

Production. AirOps's platform exists to turn research into published pages at a volume a human team cannot sustain by hand, with brand rules enforced across every agent and writer, and it now pairs that with a strategy team that sets the plan and runs it with you. Its own framing is "AI discovery" rather than visibility: the insights feed the content machine rather than a dashboard, and its reporting is built to tie activity to pipeline rather than to a score.

If you are a content team that already publishes weekly and wants to multiply that while staying on brand, AirOps is built for you in a way Profound is not.

A business with one brand, a few dozen buyer questions, and no team to staff a platform. Profound will tell that business exactly where it is missing from AI answers and leave the fixing to it. AirOps will give it a factory it does not have the raw material or the hands to run, with pricing it cannot forecast because neither Solo nor Pro publishes a plan price.

SEO Stuff is built for that business. The Done-For-You Package starts with a baseline of twenty buyer questions across ChatGPT, Gemini, Perplexity and Claude, then delivers the audit and strategy guide within 7 business days, ten pages written to be cited, three DR50+ placements on sites the assistants already quote, and the same twenty questions again afterwards, all within 21 business days for $999 once. For the weekly monitoring afterwards, the same team runs Rightcited at $499 a brand a month, which is the honest comparison to Profound for an ongoing check.

Ask which problem is bigger: not knowing where you stand, or not being able to produce what the assistants cite. If it is the first, Profound; if the second, AirOps; and in both cases budget for the other half, because measurement without production changes nothing, and production without measurement is guessing. Most teams that can afford both are enterprises. Most businesses that are not should do the work once, measure before and after, and only then decide whether a monthly instrument is worth staffing.