Otterly AI is the cheapest way to start tracking AI search visibility: $29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited users, daily updates. People look for alternatives once the cheapness runs out. Fifteen prompts is a sample, and the useful plans are $189 and $489. The engines they want next, Claude, Gemini and Google AI Mode, are paid add-ons. And a dashboard that shows the same gaps every day for $29 is still a dashboard.
Here are seven alternatives with prices from their own pricing pages, where each beats Otterly and where it does not, and which to pick for which situation. Two are from the SEO Stuff team and are labelled as such.
Otterly AI at a glance
Otterly's pricing page, checked October 9, 2026: Lite $29 a month (15 prompts), Standard $189 (100 prompts), Premium $489 (400 prompts), Enterprise custom from 1,000 prompts; annual billing about 15% less. All paid plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily with unlimited users; Claude costs $29 to $439 a month extra and Google AI Mode with Gemini $9 to $149, depending on plan. Standard and above add API and MCP access, agent analytics and more GEO page audits. There is a free trial.
Why people look for alternatives
15 prompts on Lite; the working plans start at $189
Claude, Gemini and AI Mode cost extra
It tracks; the content and placements are still your job
The 7 alternatives at a glance
Prices as shown on each vendor's pricing page on the date in the sources. Entries from the SEO Stuff team are marked.
A business that wants the work done once, for one price
$999 once
Baseline and after-report across ChatGPT, Gemini, Perplexity, Claude
Free manual SEO + AI search audit, report in 48 hours
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Peec AI
A Berlin-built AI visibility tracker that pitches "analytics your team will actually enjoy using": daily tracking of a fixed prompt set across a few models, with unlimited users on every plan.
The step up: $95 a month for 50 prompts on three models with unlimited users, and a cleaner path to 150 and 350 prompts. No add-on engines to price in.
Where it shines
Unlimited users on every plan, which the per-seat tools charge for
Daily tracking and a sensible prompt count at the entry price
Agency plans with per-client workspaces
Where it does not
Three models on the standard plans; more cost extra
Tracks and reports; the content and placements are still on you
Prompt counts are fixed per tier, so a large category means the Advanced plan
Price: Starter $95 a month (50 prompts, 3 models, 1 project), Pro $245 (150 prompts, 2 projects), Advanced $495 (350 prompts, 5 projects, multi-country, Looker Studio). Agency plans $245, $495 and $795. Enterprise custom, up to 13 models. Annual billing is 15% less. Prices read on October 7, 2026; the pricing page now loads them dynamically. Source, checked October 7, 2026.
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Semrush AI Visibility Toolkit
Semrush's add-on for AI answers: an AI Visibility Score, share of voice and sentiment for your brand, with prompt tracking on Google AI Mode and ChatGPT and an AI Search Health check in Site Audit.
If you already pay for Semrush, $99 a month adds an AI Visibility Score and ChatGPT and Google AI Mode prompt tracking beside the SEO data. Two engines, per-user licences.
Where it shines
Cheap entry if you only need two engines and one domain
Sits next to the SEO data a Semrush team already uses
The AI Search Health check catches crawler-blocking problems
Where it does not
Two engines; no Perplexity, Gemini or Claude
Per-user and per-domain pricing adds up quickly
Tracking only
Price: $99 a month for one project and one domain; each extra domain is $99 a month, 50 extra prompts are $60 a month, and every teammate needs their own $99 licence. No free trial. Semrush One bundles it with the SEO toolkit from $199 a month. Source, checked October 9, 2026.
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Scrunch AI
An AI visibility platform "built specifically for AI search and agent ecosystems": prompt tracking across the major assistants plus personas and page audits that say what to change.
A real step up: seven platforms including the ones Otterly charges extra for, industry prompt sets, personas and page audits, from $300 a month. Seats counted.
Where it shines
Industry prompt sets on top of your own, so you see the category, not only your list
Page audits that turn findings into changes
Seven platforms including Claude and Meta on every plan
Where it does not
Seats are counted: 3 on Starter, 5 on Growth
$300 a month is the floor; nothing cheaper for a small business
Audits tell you what to change; someone still has to change it
Price: Starter $300 a month month-to-month or $250 billed annually (350 custom prompts plus 1,000 industry prompts, 3 personas, 5 page audits, 3 users), Growth $500 or $417 annually (700 custom and 2,500 industry prompts, 5 personas, 10 audits, 5 users), Enterprise custom with SSO and a data API. Annual billing is 17% less. Source, checked October 9, 2026.
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Profound
An enterprise AI visibility platform: prompt tracking across up to nine answer engines, Prompt Volumes, Agent Analytics and an AI Marketer agent that researches and writes from the data.
The enterprise end: up to nine engines, Prompt Volumes, Agent Analytics, unlimited seats, custom price. For a portfolio, not a single small brand.
Where it shines
The widest engine coverage of the trackers, including DeepSeek and Exa
Prompt Volumes and Agent Analytics, which the cheaper trackers lack or charge for
Built for teams: unlimited seats, SSO, dedicated support, API
Where it does not
No published price; you talk to sales for anything beyond the trial
A dashboard, not a service: it shows what to fix, and the fixing is your team's job
Overkill for a business with one brand and a few dozen prompts
Price: No published price. A free 7-day trial runs 50 prompts a day across ChatGPT, Gemini and Google AI Overviews; the Enterprise plan is custom, with unlimited seats, up to nine engines, all-time history, exports and API. Third-party roundups have quoted $99 and $399 a month for self-serve tiers that Profound's pricing page no longer shows. Source, checked October 9, 2026.
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Ahrefs Brand Radar
Ahrefs' AI visibility add-on: mentions, citations and share of voice for a brand across Google's AI features and the major chat assistants, on top of the Ahrefs index.
If you already pay for Ahrefs, Brand Radar from $199 a month adds AI mentions and citations with the Ahrefs index behind them.
Where it shines
Mentions and citations next to the backlink and ranking data you already use
The Ahrefs index behind it, so you can see which pages assistants cite
Share of voice against a competitor set
Where it does not
Needs an Ahrefs subscription first, so the real floor is about $330 a month
Less prompt-level control than the dedicated trackers
Tracking only
Price: An add-on to an Ahrefs subscription from $199 a month, on top of Ahrefs plans from $129 a month (Lite). Read on October 7, 2026. Source, checked October 7, 2026.
6 of 7 · from the SEO Stuff team
Rightcited
Weekly checks of 50 buyer questions across ChatGPT, Claude, Gemini and Perplexity, with the fixes done rather than charted: wrong facts corrected at the source, missing pages written, citations earned. From the SEO Stuff team.
From the SEO Stuff team. Weekly checks of 50 buyer questions across ChatGPT, Claude, Gemini and Perplexity with the fixes done, $499 a brand a month. The alternative when you are tired of watching the gaps.
Where it shines
The only option here that does the fixing, not only the finding
Weekly cadence on a question set chosen for buyers, not a keyword export
Month to month, no annual contract
Where it does not
Four engines; no Google AI Overviews line in the weekly check
One brand per plan; agencies pay per brand
Not a self-serve dashboard for exploring prompts on your own
Price: Core $499 per brand per month, month to month, with a free 360° scan to start and a $2.99 AI Page Check for a single page. Source, checked October 7, 2026.
7 of 7 · from the SEO Stuff team
SEO Stuff Done-For-You Package
Not a tracker: a fixed-price service that gets a business cited. A baseline of 20 buyer questions across four assistants, an audit and strategy guide within 7 business days, 10 pages written to be cited, 3 DR50+ placements, a dashboard and an after-report, delivered in 21 business days.
From the SEO Stuff team, and not a tracker. Ten pages, three DR50+ placements, a baseline and an after-report on twenty buyer questions, for $999 once. For the small business Otterly was built for, this is usually the better $1,000: the work, rather than three years of Lite.
Where it shines
The content and the placements are delivered, not recommended
One price, a delivery date, and you own the output
A before-and-after on the same questions, so you can see what moved
Where it does not
Not an ongoing dashboard; for weekly monitoring afterwards, the same team runs Rightcited
Twenty questions in the baseline, not hundreds of prompts
A one-off engagement; large catalogs add the content bundle
Price: $999 one time. Nothing renews; the pages and placements are yours. Research credits for do-it-yourself keyword and backlink work are separate: 400 for $49 or 3,000 for $99, bought once. Source, checked October 9, 2026.
Which Otterly AI alternative, for which situation
You want more prompts and no add-on engines
Peec AI from $95 a month.
You already pay for Semrush or Ahrefs
Their add-ons, $99 and from $199 a month.
You want audits and category prompts with the tracking
Scrunch AI from $300 a month.
You want the gaps closed rather than watched
SEO Stuff's Done-For-You Package, $999 once, or Rightcited at $499 a brand a month.
Questions people ask
How much does Otterly AI cost?
Lite $29 a month (15 prompts), Standard $189 (100 prompts), Premium $489 (400 prompts), Enterprise custom. Annual billing about 15% less. Claude, Gemini and Google AI Mode are add-ons. Checked October 9, 2026.
Does Otterly track Claude and Gemini?
As paid add-ons: Claude from $29 a month on Lite to $439 on Premium, and Google AI Mode with Gemini from $9 to $149. The base plans cover ChatGPT, Google AI Overviews, Perplexity and Copilot.
What is the next step up from Otterly?
Peec AI at $95 a month is the usual one: more prompts, three models included, unlimited users. Scrunch at $300 adds audits and seven platforms.
Which alternative does the work rather than tracking it?
SEO Stuff's Done-For-You Package ($999 once) and Rightcited ($499 a brand a month), both from the SEO Stuff team.
Are these prices current?
Each one was read on the vendor's own pricing page on the date shown in the sources at the bottom of the page. Prices change; check the source before you buy.
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Product names are trademarks of their owners; SEO Stuff is not affiliated with any of them except Rightcited, which is from the same team. Facts come from the vendors' public pages on the dates shown and may have changed since.