Three-way comparison
Profound vs Otterly AI vs SEO Stuff
Profound and Otterly AI are the top and the bottom of the AI visibility tracker market. Profound is an enterprise platform with a custom price and up to nine answer engines; Otterly starts at $29 a month for 15 prompts across four engines and lets you add the rest for a fee. People compare them because they are asking the same question from different budgets: how much tracking do I actually need?
The third column answers a different question, which is whether tracking is the thing to buy at all. SEO Stuff does not sell a dashboard; it delivers the pages and placements the dashboards recommend, for $999 once, with a before-and-after on twenty buyer questions.
Pick Profound if
- Many brands, markets or engines, and a team that reports on them
- You need Prompt Volumes, Agent Analytics and a data API
- Enterprise procurement is not a problem for you
Pick Otterly AI if
- You want a tracker running today for less than a lunch
- Four engines (ChatGPT, AI Overviews, Perplexity, Copilot) are enough to start
- You will grow into Standard at $189 when 15 prompts stop being enough
Pick SEO Stuff if
- You already know you are absent and want it fixed rather than measured again
- One price and a delivery date suit you better than any subscription
- You want to own the pages and placements at the end
Side by side
What each one gives you, in the same words. The Profound and Otterly AI columns come from their own pricing pages; the dates are at the bottom.
Where Profound wins
Everything that comes with scale: nine engines, custom prompt plans, all-time history, exports, API, SSO and a support SLA, plus Prompt Volumes and Agent Analytics. Otterly has an API and agent analytics on its Standard plan too, but Profound's are built for a data team. If three departments need the numbers and procurement is a formality, Profound is the one.
Where Otterly AI wins
Getting started. $29 a month, no sales call, unlimited team members and daily tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot. The honest caveats: 15 prompts on Lite is a sample rather than a category, the plans most people end up on are Standard at $189 and Premium at $489, and the engines most people ask about next (Claude, Gemini, Google AI Mode) are paid add-ons from $9 to $439 a month depending on plan. Even so, for a small business that wants to see its AI visibility this afternoon, nothing here is cheaper.
Where neither fits
Both leave the work to you. A $29 dashboard that shows you are absent from twelve of fifteen answers is useful once; by the third month it is a subscription to bad news. SEO Stuff's Done-For-You Package takes the baseline (twenty buyer questions across ChatGPT, Gemini, Perplexity and Claude), delivers the audit and strategy guide within 7 business days, writes ten pages to be cited and earns three DR50+ placements, then runs the same twenty questions again, for $999 once. For a continuing weekly check afterwards, Rightcited from the same team is $499 a brand a month, fixes included.
- Profound: enterprise measurement across nine engines, custom price
- Otterly AI: the cheapest tracker, with the useful plans from $189
- SEO Stuff: the pages and placements, once, with a before and after
A year, in dollars
Twelve months for a single brand, using each vendor's published pricing.
Otterly AI and Profound prices checked October 9, 2026 on their pricing pages. Otterly's annual billing is about 15% less.
Questions people ask
Is Otterly AI good enough, or do I need Profound?
For one brand and a few dozen prompts, Otterly's Standard plan does the tracking job. Profound is for many brands, markets and stakeholders, with the engines and the API to match. Most small and mid-sized businesses never need the second.
What does Otterly AI cost with all the engines?
Lite is $29 a month for ChatGPT, Google AI Overviews, Perplexity and Copilot. Claude, Google AI Mode and Gemini are add-ons: on Lite, $9 a month for AI Mode and Gemini and $29 for Claude; on Standard, $59 and $109; on Premium, $149 and $439. Checked October 9, 2026.
Does Profound publish a price?
Not as of October 9, 2026. Its pricing page shows a free 7-day trial and a custom Enterprise plan. Third-party roundups have quoted $99 and $399 a month for self-serve tiers the page no longer shows.
Where does SEO Stuff fit?
It is the work rather than the watch: ten pages, three DR50+ placements, a baseline and an after-report, for $999 once. If you want the weekly watch afterwards, Rightcited from the same team is $499 a brand a month.
Three ways to start
See where you stand
A free, manual SEO + AI search audit of your site, with a report within 48 hours. No credit card, no sales call.
Get the free auditTalk it through
A free 20-minute call with the founder about whether AI search is a meaningful opportunity for your business.
Book a callHave it done
The Done-For-You Package: audit, 10 pages of content, 3 DR50+ placements, dashboard. $999 once, delivered in 21 business days.
See the packageSources
- Profound pricing, checked October 9, 2026
- Otterly AI pricing, checked October 9, 2026
- SEO Stuff Done-For-You Package pricing, checked October 9, 2026
Profound and Otterly AI are trademarks of their owners; SEO Stuff is not affiliated with either. Their facts come from their public pages on the dates shown and may have changed since.