Three-way comparison

Profound vs Scrunch AI vs SEO Stuff

Profound and Scrunch AI are the two trackers that try hardest to go beyond the dashboard. Profound adds Prompt Volumes, Agent Analytics and an AI Marketer agent; Scrunch adds personas, industry prompt sets and page audits that say what to change on a page. Scrunch publishes its prices ($300 and $500 a month, less annually) and counts seats; Profound is custom-priced with unlimited seats.

Both still stop at the recommendation. The third column is SEO Stuff, which delivers the pages and placements for $999 once, with a before-and-after on twenty buyer questions, for the business that would rather have the change made than described.

Pick Profound if

  • Nine engines, many markets, and a reporting line to leadership
  • Unlimited seats and enterprise controls matter
  • You want Prompt Volumes and Agent Analytics in the same tool

Pick Scrunch AI if

  • You want a published price and a trial you can start without a card
  • Page audits and industry prompt sets are the features you will use
  • Three to five users is enough

Pick SEO Stuff if

  • You want the audit findings acted on, not handed back as a list
  • A one-time $999 beats $3,600 to $6,000 a year for a tool you must staff
  • You own the pages and placements at the end

Side by side

What each one gives you, in the same words. The Profound and Scrunch AI columns come from their own pricing pages; the dates are at the bottom.

What it is
ProfoundAn enterprise AI visibility platform: prompt tracking across up to nine answer engines, Prompt Volumes, Agent Analytics and an AI Marketer agent that researches and writes from the data.
Scrunch AIAn AI visibility platform "built specifically for AI search and agent ecosystems": prompt tracking across the major assistants plus personas and page audits that say what to change.
SEO StuffNot a tracker: a fixed-price service that gets a business cited. A baseline of 20 buyer questions across four assistants, an audit and strategy guide within 7 business days, 10 pages written to be cited, 3 DR50+ placements, a dashboard and an after-report, delivered in 21 business days.
Price
ProfoundNo published price. A free 7-day trial runs 50 prompts a day across ChatGPT, Gemini and Google AI Overviews; the Enterprise plan is custom, with unlimited seats, up to nine engines, all-time history, exports and API. Third-party roundups have quoted $99 and $399 a month for self-serve tiers that Profound's pricing page no longer shows.
Scrunch AIStarter $300 a month month-to-month or $250 billed annually (350 custom prompts plus 1,000 industry prompts, 3 personas, 5 page audits, 3 users), Growth $500 or $417 annually (700 custom and 2,500 industry prompts, 5 personas, 10 audits, 5 users), Enterprise custom with SSO and a data API. Annual billing is 17% less.
SEO Stuff$999 one time. Nothing renews; the pages and placements are yours. Research credits for do-it-yourself keyword and backlink work are separate: 400 for $49 or 3,000 for $99, bought once.
Answer engines
ProfoundUp to 9 (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa)
Scrunch AIChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta
SEO StuffBaseline and after-report across ChatGPT, Gemini, Perplexity, Claude
Free to try
ProfoundFree 7-day trial, 50 prompts, 3 engines
Scrunch AI7-day free trial of Starter, no card
SEO StuffFree manual SEO + AI search audit, report in 48 hours
Users
ProfoundUnlimited
Scrunch AI3 on Starter, 5 on Growth
SEO StuffOne dashboard for the order
Prompts tracked
ProfoundCustom (trial: 50)
Scrunch AI350 custom plus 1,000 industry on Starter; 700 plus 2,500 on Growth
SEO Stuff20 in the baseline and after-report
Who does the work
ProfoundYour team, from the dashboard
Scrunch AIYour team, from the dashboard
SEO StuffSEO Stuff: the pages and placements are delivered
Best for
ProfoundEnterprise teams with budget and a dedicated owner
Scrunch AIMid-market teams that want audits with the tracking
SEO StuffA business that wants the work done once, for one price

Where Profound wins

Breadth and enterprise fit. Nine engines against Scrunch's seven, unlimited seats against Scrunch's three or five, plus Prompt Volumes, Agent Analytics, all-time history and an API on the Enterprise plan. If the brand is large, the markets are many and the audience for the numbers is the executive team, Profound is the more complete instrument.

Where Scrunch AI wins

Transparency and the step after measurement. Scrunch publishes its prices, offers a 7-day trial of Starter with no card, and pairs tracking with industry prompt sets (so you see the category, not only your own list), personas, and page audits that tell you what to change on a specific page. Seven platforms including Claude and Meta are on every plan. For a mid-market team that wants to act on findings without an enterprise contract, it is the more practical of the two.

Where neither fits

The audits are the tell. Scrunch's page audits and Profound's AI Marketer both end at advice: change this page, add that fact, earn a mention there. Someone still has to do it, and for most businesses that someone does not exist. SEO Stuff's Done-For-You Package is the doing: a baseline of twenty buyer questions across ChatGPT, Gemini, Perplexity and Claude, an audit and strategy guide within 7 business days, ten pages written to be cited, three DR50+ placements, and the same twenty questions again at the end, for $999 once. Weekly monitoring afterwards, with the fixes included, is Rightcited from the same team at $499 a brand a month.

  • Profound: the enterprise instrument, custom price, unlimited seats
  • Scrunch AI: the mid-market instrument with audits, $300 to $500 a month, seats counted
  • SEO Stuff: the work done once, for $999, with a before and after

A year, in dollars

Twelve months for a single brand, using each vendor's published pricing.

Twelve months
ProfoundNot published; Enterprise is quoted
Scrunch AI$3,600 on Starter month to month ($300 × 12), $3,000 billed annually; Growth $6,000 or $5,004
SEO Stuff$999, once
What you have at the end
ProfoundA year of tracking data and recommendations
Scrunch AIA year of tracking data and page audits
SEO StuffTen pages, three placements, a baseline and an after-report, owned

Scrunch AI and Profound prices checked October 9, 2026 on their pricing pages.

Questions people ask

Does Scrunch AI publish its prices?

Yes: Starter $300 a month, or $250 a month billed annually; Growth $500, or $417 annually; Enterprise custom. Checked October 9, 2026. Profound does not publish a price.

Which covers more AI platforms?

Profound, with up to nine engines on Enterprise. Scrunch covers seven on every plan: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta.

What are Scrunch's personas and industry prompts?

Personas are buyer profiles the prompts are run as; industry prompts are a vendor-maintained set for your category on top of the custom prompts you write, 1,000 on Starter and 2,500 on Growth. Together they show where your category is discussed, not only where your brand is.

Where does SEO Stuff fit?

It does the work the audits recommend: ten pages, three DR50+ placements, a baseline and an after-report, for $999 once. For the weekly watch afterwards, Rightcited from the same team is $499 a brand a month with the fixes included.

Three ways to start

See where you stand

A free, manual SEO + AI search audit of your site, with a report within 48 hours. No credit card, no sales call.

Get the free audit

Talk it through

A free 20-minute call with the founder about whether AI search is a meaningful opportunity for your business.

Book a call

Have it done

The Done-For-You Package: audit, 10 pages of content, 3 DR50+ placements, dashboard. $999 once, delivered in 21 business days.

See the package

Sources

Profound and Scrunch AI are trademarks of their owners; SEO Stuff is not affiliated with either. Their facts come from their public pages on the dates shown and may have changed since.