Profound is the enterprise end of AI visibility tracking: up to nine answer engines, Prompt Volumes, Agent Analytics, unlimited seats, and a price you get from sales rather than a pricing page. People look for alternatives for three reasons. The price is not published and the plan is Enterprise. The brand is one business with a few dozen prompts, not a portfolio. Or the dashboard turned out to be the easy half, and what they need is the pages and placements it keeps recommending.
Here are eight alternatives, with what each one costs from its own pricing page, where it is better than Profound and where it is not, and which to pick for which situation. Two of them are from the SEO Stuff team and are labelled as such.
Profound at a glance
Profound's pricing page, checked October 9, 2026, shows two plans: a free 7-day trial (50 prompts a day across ChatGPT, Gemini and Google AI Overviews, limited AI Marketer credits, no exports) and Enterprise, custom-priced, with unlimited seats, up to nine engines, all-time history, CSV and JSON exports and an API. The FAQ mentions a self-serve Agency Growth plan without a price. Third-party roundups have quoted $99 and $399 a month for Starter and Growth tiers that the page no longer shows.
Why people look for alternatives
No published price; Enterprise only beyond the trial
More engines and features than one brand needs
It measures; the content and placements are still your job
The 8 alternatives at a glance
Prices as shown on each vendor's pricing page on the date in the sources. Entries from the SEO Stuff team are marked.
A business that wants the work done once, for one price
$999 once
Baseline and after-report across ChatGPT, Gemini, Perplexity, Claude
Free manual SEO + AI search audit, report in 48 hours
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Peec AI
A Berlin-built AI visibility tracker that pitches "analytics your team will actually enjoy using": daily tracking of a fixed prompt set across a few models, with unlimited users on every plan.
The usual first alternative: the same daily tracking of a fixed prompt set, with published prices from $95 a month and unlimited users. Three models instead of Profound's nine, and no Prompt Volumes or Agent Analytics.
Where it shines
Unlimited users on every plan, which the per-seat tools charge for
Daily tracking and a sensible prompt count at the entry price
Agency plans with per-client workspaces
Where it does not
Three models on the standard plans; more cost extra
Tracks and reports; the content and placements are still on you
Prompt counts are fixed per tier, so a large category means the Advanced plan
Price: Starter $95 a month (50 prompts, 3 models, 1 project), Pro $245 (150 prompts, 2 projects), Advanced $495 (350 prompts, 5 projects, multi-country, Looker Studio). Agency plans $245, $495 and $795. Enterprise custom, up to 13 models. Annual billing is 15% less. Prices read on October 7, 2026; the pricing page now loads them dynamically. Source, checked October 7, 2026.
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Scrunch AI
An AI visibility platform "built specifically for AI search and agent ecosystems": prompt tracking across the major assistants plus personas and page audits that say what to change.
Closest to Profound in ambition, at a published price: seven platforms on every plan, industry prompt sets, personas and page audits that say what to change. Seats are counted, which Profound's are not.
Where it shines
Industry prompt sets on top of your own, so you see the category, not only your list
Page audits that turn findings into changes
Seven platforms including Claude and Meta on every plan
Where it does not
Seats are counted: 3 on Starter, 5 on Growth
$300 a month is the floor; nothing cheaper for a small business
Audits tell you what to change; someone still has to change it
Price: Starter $300 a month month-to-month or $250 billed annually (350 custom prompts plus 1,000 industry prompts, 3 personas, 5 page audits, 3 users), Growth $500 or $417 annually (700 custom and 2,500 industry prompts, 5 personas, 10 audits, 5 users), Enterprise custom with SSO and a data API. Annual billing is 17% less. Source, checked October 9, 2026.
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Otterly AI
The cheapest entry into AI search tracking: daily monitoring of a small prompt set across ChatGPT, Google AI Overviews, Perplexity and Copilot, with other engines as paid add-ons.
The budget route. Four engines from $29 a month; the plans most teams use are $189 and $489, and Claude, Gemini and AI Mode are add-ons. Fine for one brand, thin for a portfolio.
Where it shines
$29 a month gets a real tracker running the same day
Unlimited team members on every plan
GEO page audits, API and agent analytics on Standard and up
Where it does not
15 prompts on Lite is a sample, not a category; the useful plans start at $189
The engines most people ask about next (Claude, Gemini, AI Mode) cost extra
No help with the content or the placements
Price: Lite $29 a month (15 prompts), Standard $189 (100 prompts), Premium $489 (400 prompts), Enterprise custom from 1,000 prompts. Annual billing about 15% less ($25, $160 and $422). Claude, Google AI Mode and Gemini are add-ons from $9 to $439 a month depending on plan; 100 extra prompts are $99 a month. Source, checked October 9, 2026.
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Semrush AI Visibility Toolkit
Semrush's add-on for AI answers: an AI Visibility Score, share of voice and sentiment for your brand, with prompt tracking on Google AI Mode and ChatGPT and an AI Search Health check in Site Audit.
If your team lives in Semrush, $99 a month puts an AI Visibility Score, share of voice and ChatGPT and AI Mode prompt tracking beside the SEO data. Two engines only, and each user and domain is another $99.
Where it shines
Cheap entry if you only need two engines and one domain
Sits next to the SEO data a Semrush team already uses
The AI Search Health check catches crawler-blocking problems
Where it does not
Two engines; no Perplexity, Gemini or Claude
Per-user and per-domain pricing adds up quickly
Tracking only
Price: $99 a month for one project and one domain; each extra domain is $99 a month, 50 extra prompts are $60 a month, and every teammate needs their own $99 licence. No free trial. Semrush One bundles it with the SEO toolkit from $199 a month. Source, checked October 9, 2026.
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Ahrefs Brand Radar
Ahrefs' AI visibility add-on: mentions, citations and share of voice for a brand across Google's AI features and the major chat assistants, on top of the Ahrefs index.
The Ahrefs equivalent, from $199 a month on top of an Ahrefs plan: mentions, citations and share of voice with the Ahrefs index behind them. Good if you already pay for Ahrefs; expensive if you do not.
Where it shines
Mentions and citations next to the backlink and ranking data you already use
The Ahrefs index behind it, so you can see which pages assistants cite
Share of voice against a competitor set
Where it does not
Needs an Ahrefs subscription first, so the real floor is about $330 a month
Less prompt-level control than the dedicated trackers
Tracking only
Price: An add-on to an Ahrefs subscription from $199 a month, on top of Ahrefs plans from $129 a month (Lite). Read on October 7, 2026. Source, checked October 7, 2026.
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AirOps
A platform for "AI discovery" that combines content agents, brand data and governance with a hands-on strategy team; it began as a content-workflow tool and now sells the strategy alongside the software.
A different kind of product: a content platform with a strategy team, with AI-search insights as a feature. The alternative if your bottleneck is producing content, not measuring it. No published prices.
Where it shines
Content production at volume: research, write, publish and refresh workflows with brand governance
A strategy team you work with, which none of the pure trackers offer
Reporting it ties to pipeline and revenue rather than a visibility score
Where it does not
No published pricing, and usage-based billing is hard to forecast
Visibility tracking is a feature of a content platform, not the product
Built for teams producing content continuously; a one-off project is not its shape
Price: No plan prices are published. Solo and Pro both "start for free"; Solo is priced by usage with a $0.025-per-task overage and tracks ChatGPT only, Pro adds unlimited seats and insights across "7+ answer engines", and Enterprise is quoted and adds onsite, offsite, social and community sources. Source, checked October 9, 2026.
7 of 8 · from the SEO Stuff team
Rightcited
Weekly checks of 50 buyer questions across ChatGPT, Claude, Gemini and Perplexity, with the fixes done rather than charted: wrong facts corrected at the source, missing pages written, citations earned. From the SEO Stuff team.
From the SEO Stuff team. Weekly checks of 50 buyer questions across ChatGPT, Claude, Gemini and Perplexity, with the fixes done rather than reported, at $499 a brand a month. The alternative for a brand that wants the watching and the fixing from one place.
Where it shines
The only option here that does the fixing, not only the finding
Weekly cadence on a question set chosen for buyers, not a keyword export
Month to month, no annual contract
Where it does not
Four engines; no Google AI Overviews line in the weekly check
One brand per plan; agencies pay per brand
Not a self-serve dashboard for exploring prompts on your own
Price: Core $499 per brand per month, month to month, with a free 360° scan to start and a $2.99 AI Page Check for a single page. Source, checked October 7, 2026.
8 of 8 · from the SEO Stuff team
SEO Stuff Done-For-You Package
Not a tracker: a fixed-price service that gets a business cited. A baseline of 20 buyer questions across four assistants, an audit and strategy guide within 7 business days, 10 pages written to be cited, 3 DR50+ placements, a dashboard and an after-report, delivered in 21 business days.
From the SEO Stuff team, and not a tracker. The pages and placements Profound would tell you to create, delivered for $999 once, with a before-and-after on twenty buyer questions. The alternative if the dashboard was never the hard part.
Where it shines
The content and the placements are delivered, not recommended
One price, a delivery date, and you own the output
A before-and-after on the same questions, so you can see what moved
Where it does not
Not an ongoing dashboard; for weekly monitoring afterwards, the same team runs Rightcited
Twenty questions in the baseline, not hundreds of prompts
A one-off engagement; large catalogs add the content bundle
Price: $999 one time. Nothing renews; the pages and placements are yours. Research credits for do-it-yourself keyword and backlink work are separate: 400 for $49 or 3,000 for $99, bought once. Source, checked October 9, 2026.
Which Profound alternative, for which situation
One brand, a marketing team, under $500 a month
Peec AI Starter or Pro.
You want audits and category prompts with the tracking
Scrunch AI Starter, $300 a month or $250 annually.
You want to see your AI visibility today for almost nothing
Otterly AI Lite at $29, then Standard when 15 prompts run out.
You already pay for Semrush or Ahrefs
Their add-ons, $99 and from $199 a month.
The pages and placements are the problem
SEO Stuff's Done-For-You Package, $999 once.
You want weekly monitoring with the fixes included
Rightcited, $499 a brand a month.
Questions people ask
How much does Profound cost?
Profound does not publish a price as of October 9, 2026. Its pricing page shows a free 7-day trial and a custom Enterprise plan; the FAQ mentions a self-serve Agency Growth plan with no price. Third-party roundups have quoted $99 and $399 a month for self-serve tiers the page no longer shows.
Is there a free Profound alternative?
Profound's own 7-day trial is free, Scrunch offers a 7-day trial without a card, and Peec and Otterly offer free trials. For ongoing use, the cheapest paid tracker here is Otterly at $29 a month. SEO Stuff's free SEO + AI search audit is a one-time manual look at where you stand, with a report in 48 hours.
Which alternative covers the most AI assistants?
Scrunch, with seven platforms on every plan (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta). Profound itself covers up to nine on Enterprise.
Which alternative does the work rather than tracking it?
SEO Stuff's Done-For-You Package delivers ten pages and three DR50+ placements for $999 once; Rightcited does weekly checks with the fixes included for $499 a brand a month. Both are from the SEO Stuff team. AirOps combines a content platform with a strategy team at an unpublished price.
Are these prices current?
Each one was read on the vendor's own pricing page on the date shown in the sources at the bottom of the page, most on October 9, 2026. Prices change; check the source before you buy.
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Product names are trademarks of their owners; SEO Stuff is not affiliated with any of them except Rightcited, which is from the same team. Facts come from the vendors' public pages on the dates shown and may have changed since.