For B2B service firms

When a business asks an AI who to hire, be the name it gives.

Hiring a service firm used to start with a referral or a Google search. Now it often starts with a question to ChatGPT, Gemini, Perplexity or Claude: who are the best bookkeeping firms for Shopify stores, which agencies specialise in healthcare marketing, who should a startup use for fractional finance. The assistant answers with a shortlist and a sentence on each firm, built from the firms' own pages, directories, publications and community threads.

SEO Stuff gets service firms onto that shortlist. We find the questions buyers in your category ask, write the service, comparison and "how to choose" pages the assistants quote, publish them on your site, and earn placements on the industry publications and directories already being cited. One fixed price, delivered in 21 business days.

Get a free SEO + AI search audit →See the Done-For-You Package

Why service firms are easy to miss and easy to fix

Most service-firm websites say what the firm does and who it has worked with, and very little else. An assistant asked "who should I hire for X" needs more: what the service includes, who it suits, what it costs or how pricing works, how the firm compares with the obvious alternatives, and whether anyone else on the web says the firm is good. Firms that answer those questions on their own pages, and get named in the places the assistants read, come up again and again; firms that do not are absent even when they are the better choice.

That is also why the fix is tractable. A service category usually has a few dozen buyer questions that matter and a handful of sources the assistants trust for it. Cover the questions, get into the sources, and the answers change. Our healthcare and telehealth clients are service businesses, and they went from a few hundred citations to thousands this way.

What we build for a service firm

A baseline on day one: twenty real buyer questions for your category asked of ChatGPT, Gemini, Perplexity and Claude, with who each one recommends instead of you
Service pages rewritten so a machine can lift them: what is included, who it suits, how pricing works, honest comparisons, FAQs in the buyer's words
"How to choose" and comparison guides for the questions buyers ask before they shortlist
3 DR50+ placements on the industry publications and directories already cited for your category
Consistent firm facts everywhere the assistants look, so they can corroborate you
A dashboard that shows the baseline, the full answers, and each delivery as it lands

What it costs and how long it takes

The Done-For-You Package is $999 one-time: a full SEO + AI-search audit and strategy guide within 7 business days, then 10 pages of content and 3 DR50+ authority placements within 21. Nothing renews, and you own everything we build. Citations and enquiries build over the 60 to 90 days after delivery. It works best for firms that serve a region or a niche rather than a single neighbourhood; for hyper-local services the assistants lean on maps and reviews, and we will say so on the free audit if that is you.

Which package fits

Service firms almost always start with the Done-For-You Package; firms that already publish well sometimes need only the authority.

Done-For-You Package

Audit and strategy guide, 10 pages of content built for AI citation, 3 DR50+ placements, 3,000 research credits and the dashboard. $999 once, 21 business days.

See the package

Premium Authority Bundle

Three DR50+ guest posts or features on sites already appearing in AI search, with competitor and anchor analysis. $899 once. For firms whose pages are already in good shape.

See the bundle

Not sure yet?

The free SEO + AI search audit shows where your firm stands today in Google and the assistants, and where the gaps are. Report within 48 hours.

Get the free audit

What it has done for service businesses

Anonymized outcomes from the site's published case studies.

50×

Google AI Overview citations, 186 to 9,400

A healthcare booking platform the assistants barely mentioned. Now about 235,000 organic visits a month.

457×

Perplexity citations, 7 to 3,200

A telehealth provider in one of the most carefully watched categories online, starting from zero AI Overview citations.

80%

of service customers come back

Across all packages. Results compound long after the work is done.

Client names withheld; your results depend on your market and what you publish.

Questions people ask

We are a small firm. Will an AI assistant ever recommend us over the big names?

Yes, when the question is specific enough. Assistants answer "best bookkeeping firm for Shopify stores in the UK" differently from "best accounting firm", and the specific questions are where a focused firm wins. The baseline shows which of those questions are open in your category.

We do not publish prices. Is that a problem?

It is a disadvantage, because assistants prefer pages that state how pricing works, even as a range or a starting point. We will recommend the least you can say that still helps, and write the pages around it.

Do you write the content, or do we?

We write it, with your review, and publish it on your site or hand it over ready to publish. The intake form collects what we need: your services, your ideal client, your competitors, and any constraints.

How do we know it worked?

Your dashboard shows the day-one baseline (twenty buyer questions across the four assistants, with the full answers) and every deliverable as it lands. For ongoing weekly checks after delivery, the same team runs Rightcited.

Three ways to start

See where you stand

A free, manual SEO + AI search audit of your site, with a report within 48 hours. No credit card, no sales call.