Get cited by Perplexity

Get your business into Perplexity's answer.

Perplexity is the assistant built around citations. Every answer is a short synthesis with numbered sources, and its users are used to clicking them. When someone asks it who to use for something, the answer is a list of names drawn from the pages it fetched, with each claim pinned to a source. Being one of those sources is the whole game.

SEO Stuff gets businesses into Perplexity's sources. We find the questions buyers ask, write the pages Perplexity quotes, publish them on your site, and earn placements on the publications and communities it already reads for your category. Every order starts with a baseline that shows what Perplexity says about you today.

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How Perplexity decides who to cite

Perplexity searches the live web for every answer (as of October 2026), using its own index and crawler, and pulls a set of pages it judges relevant and current. It then writes a concise answer and attaches citations to the sentences they support. Because the citations are the product, Perplexity is choosier than most about what it cites: pages that answer the question directly, are recent where recency matters, and come from sources it has learned to trust for the topic.

In practice that means a mix of established publications, specialist sites, community threads (Reddit in particular), and company pages that state facts plainly. Perplexity is also quick to pick up new pages, which is why it is often among the first assistants to show movement after a page is published or a placement goes live. The telehealth client in our case studies went from 7 Perplexity citations to 3,200, the largest single move in our results.

Like the others, Perplexity corroborates. A business named only on its own site is a weak source; one named on its own site and on two independent ones it already cites becomes a safe recommendation.

What that means for your pages

Lead with the answer and keep it current; Perplexity favours pages that are specific and recently updated
Make every page citable on its own: a clear claim, the facts behind it, in text a crawler can read
Write the comparisons and "best for" pages buyers ask about, honestly, with the trade-offs stated
Be present where Perplexity already reads for your category: specialist publications, communities, the threads buyers trust
Keep your facts identical everywhere so Perplexity can corroborate them
Let Perplexity's crawler read your site; blocking it removes you from the answer

What SEO Stuff does about it

The Done-For-You Package starts with the baseline: twenty real buyer questions for your category asked of Perplexity (and ChatGPT, Gemini and Claude), with the full answers and the sources cited on your dashboard. Then 10 pages built for the questions Perplexity is answering, published on your site, and 3 DR50+ authority placements on sites Perplexity already cites in your category, all within 21 business days. $999 once; you own all of it.

Which package fits

Perplexity rewards citable pages and trusted sources in equal measure; the package delivers both.

Done-For-You Package

Baseline, audit and strategy guide, 10 pages of content built for AI citation, 3 DR50+ placements, dashboard. $999 once, 21 business days.

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Free audit first

Our team checks how Perplexity and the other assistants see your site today and where the gaps are. Report within 48 hours, no credit card.

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Perplexity citations we have moved

From the site's published case studies: AI citations recorded when each engagement began and again in August 2026, from one independent citation index.

457×

Perplexity citations, 7 to 3,200

A telehealth provider in one of the most carefully watched categories online, starting from almost nothing.

9×

Perplexity citations, 49 to 462

A healthcare booking platform, alongside a 50× rise in Google AI Overview citations.

+71%

Perplexity citations, 1,400 to 2,400

A travel-rewards publication that was already strong, from an already-high base.

Client names withheld. These are ongoing engagements that use the method the Done-For-You Package is built on; your results depend on your market and what you publish.

Questions people ask

Why does Perplexity cite Reddit so much, and does that help us?

Because threads where real people compare options are exactly the corroboration an assistant wants. It helps you when your business is named in those threads for the right reasons; the placements we earn and the pages we write make that more likely, and we never post fake recommendations.

Is Perplexity worth optimising for if ChatGPT is bigger?

Yes, for two reasons: Perplexity users click sources, so a citation there sends real traffic, and Perplexity tends to pick up new pages quickly, which makes it an early signal that the work is landing.

Should we block Perplexity's crawler?

Not if you want to be cited. We check crawler access as part of the audit.

How do we know it worked?

Every Done-For-You order starts with a baseline: twenty real buyer questions for your category asked of ChatGPT, Gemini, Perplexity and Claude, with web search on, and the answers shown on your dashboard with who each assistant recommended instead of you. Each deliverable is ticked off as it lands. For weekly checks after delivery, the same team runs Rightcited.

How long before the citations show up?

The package is delivered in 21 business days (strategy guide within 7). Assistants pick up new pages and placements over the following weeks, and most clients see meaningful movement in the 60 to 90 days after delivery.

Three ways to start

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A free, manual SEO + AI search audit of your site, with a report within 48 hours. No credit card, no sales call.