What is SEO and why you should even care

Before we get our hands dirty, let's make sure we're on the same page.

What SEO is all about? Well, according to Wikipedia:

\"Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines\".

What it means is that we take action to make sure our web pages will show up when people search for something relevant to them on search engines (i.e., Google)

While Google can feel like magic, it is just a super smart algorithm that analyses billions of web pages, indexes them, and shows you what it thinks are the best results for whatever you search for.

SEO is how you convince Google that your web pages are the best results for whatever you're trying to sell.

So, if you're selling running shoes, we want your website to appear on Google when people search for "running shoes".

Why? Because more eyeballs on your website = more sales. You can sell the best running shoes in the world, but if people don't know you exist...

\"If a tree falls in a forest and no one is around to hear it, does it make a sound?\"

You get the point. Let's get to work and put your website on the first page of Google!

Sigh, if only life were so simple…

Warming up