What is keyword stuffing and why you should avoid it at all cost

We can't wrap up this guide without mentioning keyword stuffing...

Keyword stuffing is an SEO technique from darker days. It involves cramming a webpage with keywords to manipulate Google's rankings.

Something like that:

Keyword stuffing example

You wanted to rip your head off while reading this, didn't you?
Yep, keyword stuffing creates an awful browsing experience to actual humans.

That's why Google makes an effort to detect and penalize this tactic. Do this, and your page will be buried under a pile of sparkly MySpace profile pages. (The horror!)

Focus on content that seamlessly incorporates your keywords. Use keywords contextually within your content, don't just stuff them in, and you should be fine.